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The Truth About the Supplement Industry
Supplementation isn’t mandatory, but it can improve the overall convenience and effectiveness of your fitness plan – if you go about it correctly. There are countless products to choose from, but here’s a dirty little secret you should know: The overwhelming majority of supplements are overhyped, over priced and downright ineffective.
Vegan BCAAs (branched chain amino acids) are essential for anyone that has cut meat, and dairy out of their diet, yet still want to workout and grow, or maintain muscle. Branched chain amino acids are what proteins are made up of, There are 20 amino acids in all, 11 being non essential, and 9 being…
Are they using effective ingredients backed by reliable research? There are thousands of compounds being promoted as muscle building or fat burning aids, and only a small percentage of these are backed by reliable 3rd party testing to vouch for their effectiveness.
Is the product using weak dosages that will produce no measurable benefits? You see a reliable ingredient listed on a product you want to buy and you assume it’s ok. Little do you know that the actual amount of that ingredient doesn’t have to be listed. So now you wonder, do you have a product that is going to give you an edge and help your results…or do you have a bottle of rice flour. The latter happens a lot more than you think.
Are they telling the truth about the ingredient amounts listed? If a company only includes 90% of what their label says then they automatically increase their profit by 10%. Label fraud is very common in small no-name companies. Unfortunately it’s not unheard of in larger, more popular companies as well.
Are they produced using low quality manufacturing methods? Most people envision supplement companies owning their very own manufacturing plants with high tech machinery and scientists walking around. This is a pipe dream. Almost all companies outsource their products to 3rd party supplement manufacturers. In some cases this is perfectly legit. But when they use low quality companies are you getting pure micronized creatine from Germany…or are you getting cheap alternatives from China? Are your supplements being made in a CGMP certified facility? Or one that uses cheap manufacturing methods? Are they 3rd party tested? Are they free of harmful contaminants?
Are the effects of their products grossly exaggerated with outrageous marketing claims? I’m sure all of us would love to pop a few pills and watch our bodies transform into chiseled muscular physiques. Unfortunately this isn’t reality. With misleading ads that portray the process as a walk in the park, some companies are concocting a lie blatantly misrepresenting the true effects of their products. That should make you question the integrity of these companies.
No magic pill or wonder drug can deliver the results you’ll achieve from hard work.
The global supplement industry is worth 121.2 billion dollars
Americans Buy Into The Hype
U.S. consumers comprise less than 5% of the world’s population, yet account for roughly 33% of spending in the worldwide supplement market.
Don’t Believe The Marketing Ploys
Throw together random ingredients, add fancy packaging, charge a ludicrous amount, hire a model to endorse it…and people fall for it every time.
Supplements aren’t regulated by the FDA
Supplement companies no longer have to prove that supplements are safe and effective. They are considered safe until proven unsafe.
All the fitness knowledge you need. None of the crap you don’t.