The Truth About The Supplement Industry
While supplementation is not a mandatory aspect of your program, it can definitely improve the overall convenience and effectiveness of your fitness plan if you go about it correctly. There are an endless number of different products out there to choose from, the overwhelming majority of them being overhyped, over priced and downright ineffective.
The key is knowing which specific supplements to use, the highest quality brands, along with the proper dosing and timing. I don't want to deter you from using supplements, they definitely have a place in your routine I just want you to understand how the industry works and how to recognize what to stay away from.
There are 7.7 billion people on this planet and one third of them are overweight or obese that equates to 256 billion potential customers the fitness industry can take advantage of. The supplement companies know that lean, muscular, impressive bodies are in extremely high demand and they'll do just about anything to convince you that the answer lies in their new "breakthrough" product.
After all, who wouldn't want like to pop a couple pills and instantly develop a brand new body. As long as there is a compelling advertisement and an uninformed consumer willing to take the bait, this unfortunate situation will continue to perpetuate itself over and over again.
The info and articles on this page are designed to help educate you so that you spend your money and time on choices that will positively affect your results.
5 questions to Ask yourself when doing supplement research
Are they using effective ingredients backed by reliable research
There are thousands of compounds being promoted as muscle building or fat burning aids, and only a small percentage of these are backed by reliable 3rd party testing to vouch for there effectiveness.
Is the product using weak dosages that will produce no measurable benefits
You the consumer sees a reliable ingredient listed on a product you want to buy and you assume it’s ok little do you know that the actual amount of that ingredient doesn’t have to be listed. So now you wonder, do you have a product that is going to give you an edge and help your results, or do you have a bottle of rice flour. The latter happens a lot more than you think.
Are they telling the truth about the ingredient amounts listed
If a company only includes 90% of what their label says then they automatically increase their profit by 10%, label fraud is very common in the small no name companies and unfortunately it’s not unheard of in the larger more popular companies as well.
Are they produced using low quality manufacturing methods
Most people vision supplement companies owning their very own manufacturing plants with high tech machinery and scientists walking around, this is a pipe dream. Almost all companies outsource there products to 3rd party supplement manufacturers and in some cases this is perfectly legit, but when they use low quality companies are you getting pure micronized creatine from Germany or are you getting cheap alternatives from China? Are your supplements being made in a CGMP certified facility, or one that uses cheap manufacturing methods? Are they 3rd party tested? Are they free of harmful contaminants?
The effects of their products are grossly exaggerated with outrageous marketing claims.
I’m sure all of us would love to pop a few pills and watch our bodies transform into chiseled muscular physiques but unfortunately this isn’t the case. With misleading ads that portray the process as a walk in the park these companies are concocting a lie blatantly misrepresenting the true effects of their products. Which makes you question the integrity of these companies.
The global supplement industry is worth 121.2 billion dollars.
Americans Believe The Hype
Roughly 33% of the worldwide supplement market is spent by U.S consumers.
Don't Believe The Marketing Ploys
All a supplement company has to do is throw some random ingredients together, wrap it up in fancy packaging, charge a ludicrous amount for it then have a professional model endorse it and people will fall for it everytime.
supplements are not regulated by the FDA
A few changes to the regulation rules by a governor in Utah helped supplements become unregulated. This means that supplement companies no longer have to prove that supplements are safe and effective. They are considered safe until proven unsafe.